An investigation into how enterprise and entrepreneurship can be Dissertation - 2

An investigation into how enterprise and entrepreneurship can be embedded into art & design curriculum in Saudi Arabian universi - Dissertation Example Second, these programmes should be made job to meet the increasing student expectations. However, since the job markets are contracting almost all over the world in all sectors, the options of self employment should be considered as important and entrepreneurship development is particularly critical in this regard. Third, students who actually set up their business in the creative and design industries should be consulted and surveyed to identify the problem areas. It is difficult to model the educational techniques of KSA universities on the basis of the UK experience, since KSA is a conservative Islamic monarchy and UK is a multicultural mixed economy capitalism and democracy. However, from the perspective of management studies which essentially entail enterprise and entrepreneurship research and development, it is not impossible to exploit the UK experience for improving the design education system in KSA. The recent works of Organisation for Economic Cooperation and Development a im at establishing a global framework for entrepreneurship development, particularly with the help of the higher education institutions (LEED and OECD, 2008). Elaborate literature review and secondary research powered by primary investigation through surveys and interviews can enhance the quality of the present research and get useful results and data. Statement of Research Objectives The research study is aimed at an investigation into how enterprise and entrepreneurship can be embedded into art and design curriculum in Saudi Arabian universities based on the UK experience. Objectives: 1. What do we mean by the concept of enterprise and entrepreneurship and what role does it play in design education? 2. How is design taught in KSA universities? 3. How does the UK approach to teaching design compare with the approach in KSA? 4. What are the key differences in the two approaches? 5. How can design education be improved in KSA by incorporating enterprise and entrepreneurship teaching into design education? Rationale for Undertaking the Study In comparison to UK, the teaching methods in Saudi Arabia lack creativity, therefore, this is becomes a barrier in developing in the skills of the students. This study will investigate new ways to improve the curriculum by incorporating enterprise and entrepreneurship to generate a more beneficial outcome for the student. Also, it is aimed to identify what are the requirements for needs, materials, and facilities in design universities in KSA, with focus on theoretical approach. It will consider wealth creation process by encouraging and generating new start-up businesses in the creative and design industries in KSA. The intention is to make student more creative, innovative, and motivated in Saudi Arabia. The new business can be based on advertising sector, calligraphy and Islamic education. However, the study will mainly address the research objectives stated above. Research Procedures and Methodologies The research proced ures and methodologies will be based on a qualitative approach. Secondary research through different academic and business resources will create a strong information framework. Primary research will practically analyse the behavioural and entrepreneurial arrangements of the teachers and