Effect of Milk Advertising Essay

The milk of the cow is most widely used by humans, but the milk of the mare, goat, ewe, buffalo, camel, ass, zebra, reindeer, llama, and yak is also used. The composition of milk varies with the species, breed, feed, and condition of the animal. Jersey and Guernsey cows produce milk of high butterfat content; Holsteins produce larger quantities of milk but with a lower butterfat content. Milk prepared for sale is often homogenized; in this process it is pumped under pressure through small openings to break up the milk-fat globules, thus ensuring an equal distribution of fat throughout the milk rather than permitting it to rise to the top as cream. In most countries where milk is a commercial product, it is subject to regulations concerning its composition (i. e. , the proportion of butterfat and other solids) and its purity, with sanitary measures in force that cover milk handlers, herds, plants, and equipment. Pasteurization (partial sterilization by heating) checks bacterial growth, thereby making milk safer to drink and increasing its keeping qualities and range of transport. Milk, an almost complete food, consists of proteins (mainly casein ), fat, salts, and milk sugar, or lactose , as well as vitamins A, C, D, certain B vitamins, and lesser amounts of others. (Many people are unable to digest milk after childhood because they stop producing an enzyme needed to break down lactose, but usually they still can digest yogurt, hard cheeses, and lactose-reduced milk products.) Commercial dairies often supplement natural vitamin D with a concentrate. Milk is a major source of calcium and a good source of phosphorus. Low-fat and skim milk fortified with vitamins A and D have the same nutritional value as whole milk, but with fewer calories and less cholesterol . Whole milk has 3. 5% milkfat, low-fat milk 1% to 2%, and skim, 0. 5%. Heavy cream has a minimum of 36% milkfat, half-and-half not less than 10. 5% nor more than 18%. A patent was issued for the production of dried milk in Great Britain in 1855, and for concentrated milk in the United States to Gail Borden in 1856. The two types of concentrated milk are condensed and evaporated; condensed milk is a sweetened product (over 40% sugar), and evaporated is unsweetened. Dried, or powdered, milk is made by passing a film of partially evaporated milk over a heated drum or by spraying it into a heated chamber in which the particles dry. Malted milk is a dried mixture made of milk and the liquid from a mash of barley malt and wheat flour. Bibliography See S. K. Kon, Milk and Milk Products in Human Nutrition (1972); T. Quinn, Dairy Farm Management (1980); D. Carrick, Milk (1985). The Columbia Electronic Encyclopedia ® Copyright  © 2007, Columbia University Press. Licensed from Columbia University Press. All rights reserved. www. cc. columbia. edu/cu/cup/ milk Liquid secreted by the mammary glands of female mammals to nourish their young. The milk of domesticated animals is also an important food source for humans. Most milk consumed in Western countries is from cows; other important sources include sheep, goats, water buffalo, and camels. Milk is essentially an emulsion of fat and protein in water, along with dissolved sugar, minerals (including calcium and phosphorus), and vitamins, particularly vitamin B complex. Commercially processed cow’s milk is commonly enriched with vitamins A and D. Many countries require pasteurization to protect against naturally occurring and artificially introduced microorganisms. Cooling further prevents spoilage (souring and curdling). Fat from whole milk (about 3. 5% fat content) can be removed in a separator to produce cream and leave low-fat milk (1–2% fat) or skim milk (0. 5% fat). Milk is usually homogenized, forced under high pressure through small openings to distribute the fat evenly. It may also be condensed, evaporated, or dehydrated for preservation and ease of transport. Other dairy products include butter, cheese, and yogurt. INTRODUCTION This study will evaluate the influence of culture and cultural values on style of appeals used in advertising Peak Milk â€Å"its in you† to Nigerians. Also, it uses the eclectic method to decipher advertising strategies that appeal to Nigerians. The advertisement [see appendix A] is perceived as an epitome of what appeals to Nigerians because it cuts across age, gender, and lifestyle in the Nigerian society. To further understand this, a semiotic analysis is used to â€Å"decode elements of visual images† (Seale, 2004 p.274), as well as encoded message using the signified and signifier. 2 BACKGROUND Royal Friesland Campina, a Netherlands based company, established West African Milk Company (WAMCO) in Nigeria in 1974 (Friesland campina). They are the producers of Peak milk, a diary product which is the market leader in diary based nutrition in Nigeria (Nigerian bulletin). Therefore, one would ask should companies that are market leaders spend heavily to promote their brand given that â€Å"there is no direct link between a commercials and product usage in the mind of consumers† (Mooij, 2005 p. 275). bBut, she also affirmed that advertising works in diverse ways. Thus, the aims of this study, to find out how advertisers effectively appeal to the Nigerian market? According to World Bank report, â€Å"Nigeria is the largest country in Africa with a growing population of 148 million people, about 200 ethnic groups and 500 indigenous languages†. It is also perceived to be the second largest economy in Sub Sahara Africa. One can deduce from this that it is a multi ethnic nation enriched with diverse norms and values. In this case, how can advertisements reach out to this populace knowing the diversity that is inherent in the nation? In order words, what appeals to Nigerians? 3 SEMIOTIC ANALYSIS To understand the appeals and cultural dimensions employed in this advert, the entrenched message has to be worked out using semiotics analysis especially because â€Å"symbolism is highly used in high context culture† (Mooij, 2004 p. 33). As indicated by Baldwin, 2004 p. 51 â€Å"semiotic is the systematic study of sign† used to decipher the denoted and connoted meanings embedded in advertisements. But, it is less objectiveity and generalizable because of its reliance on personal interpretation of the researcher (Seale, 2004 p. 272). Embedded in this adverts are signs which can be understood by the â€Å"relationship between signifier and signified† (Seale, 2004 p. 273). This illustrates how â€Å"the signifier of the overt meaning in an advertisement has a function of its own† (Williamson, 1978 p. 19). In this scene, the product (the only time it appears in the advertisement) is placed by the endorser while preparing for training. The sign could be interpreted in different ways with one being that the product helps Nwankwo Kanu to become even better. Here, the significance of milk is transferred to Nwankwo’s performance. From the advertisement one can see that â€Å"this correlation is non-sequential [because] the two things are not linked by †¦ a narrative but by their place in a picture† (Williamson, 1978 p. 19). â€Å"The transference of significance [also] does not exist in the advertisement, but requires us to make the connection† (Williamson, 1978 p. 18). It was not stated in the advertisement that Nwankwo Kanu is succeeding because of his consumption of Peak milk or milk makes oneyou achieve one’s your ambitions, therefore, this meaning does not come into place until the transference is completed by the audiencewe complete the transference ourselves. Transference cannot occur if the object (peak milk) does not have any significance to be transferred. That is to say that a system of meaning must already exist in which milk is seen as a nutritious fluid that â€Å"contains some health promoting component† (Barlic, 2001 p. 3). Also, there is no direct correlation between Kanu and Peak milk in the advertisement but, the milk is strategically positioned [see appendix B] in other to create assumption in the mind of the viewers. The link relates to what Nwankwo Kanu means to Nigerians. This advertisement â€Å"presents this transference of meaning to viewers as fait accompli† (Williamson, 1978 p. 25) because it is only in the advertisement that this transference takes place. 4 CULTURAL VALUES OF NIGERIANS Goodenough 1971, cited in Usunier et al 2005 p. 5 defined culture as â€Å"a set of beliefs or standards shared by a group of people which helps the individual decide what is, what can be, how to feel, what to do and how to go about doing it† (Usunier et al, 2005 p. 5). It is seemingly the attitude and behavior that characterizes the functioning of a group (answers. com) and could also be said to be the attributes and values of a set of people. Cultural values is alleged to be the â€Å"root of consumer behaviour which is a process where people use ideas and experience to satisfy needs and desires† (who said this) therefore, advertisements of products should be adapted to a nation’s dimension of culture (Mooij 2004 p. 2). Relating this to Nigeria, Hofstedes’ dimension of culture propagates that Nigeria is a high power distance nation which is also very collectivist and has a low uncertainty avoidance nature. It is also seen as a short term oriented populace and is midway in the masculinity index [see appendix C]. From the Hofstedes’ classification of Nigeria, it could be said that there is a visible sign of status and ambition mentality with results being attributed to one’s own ability (Hofstede 2005), though identity most often is based on social network whereas, a very result oriented driven (mooij 2004) attitude is maintained. 4. 1 RELATING THE ADVERTISEMENT TO HOFSTEDES MODEL Advertising is believed to be the most culture-bound element in the marketing mix since it is highly influenced by culture which happens to be the most important factor in explaining information found in advertising (Usunier, 2005 p. 413). This is vital because response towards product based one’s interpretation of advertisement is often biased by cultural influence [see appendix D]. (this sentence is not clear) * The son’s respect for his dad and achievements depicts High power distance of Nigerians. * The likelihood of the son to follow his father’s foot step (hair style, football skills displayed) [see appendix E] shows the collectivist side of Nigerians. * Nwankwo Kanu being very ambitious despite shortcoming and high level of responsibility displayed illustrates the masculine character of Nigerians. * The ability to remain calm in adversity, less anxiety and relaxed atmosphere proves the low uncertainty avoidance nature. * Ability to focus on goal portrays short time orientation. (is it short time or short term? cos u earlier said short term) 5 ADVERTISING PEAK MILK TO NIGERIANS: USE OF APPEALS. Known to be among the happiest people on earth, Nigerians are fighters whom despite all odds try to actualize their dreams hence the slang â€Å"suffering and smiling† (mypenandpaper). As a result of this, success and achievements are celebrated. The core values that characterize Nigerian culture are achievements, materialism and sense of pride. Advertisers try to target these core values in orderother to target Nigerian attitude towards advertising messages which focuses on self improvement and achievement of personal goals as well as collective goals but overall, the feeling of harmony with others. In other to sell products, it has been discovered that â€Å"advertisers rely overwhelmingly on persuasive messages to sell product and services(where is the closing quotation sign? ) also minding the fact that â€Å"consumers have favourable attitudes towards messages that reflect their own socio-cultural values† (Alozie, 2009 p. 1) [see appendix F]. The main plot of this advertisement is brand retention. It appeals to Nigerians by using a positive figure in Nigeria and his son telling his success story thereby, associating the brand to his success. Agrawal 1995, cited in Usunier 2005 is of the belief that â€Å"‘cultural sensitivity†(be consistent with quote sign)’ is generally portrayed in advertisement via the use of appeals (p. 413). Tellis 2004 noted three major forms of appeals in advertising which are arguments, emotions and endorsement (p. 23) but two are mostly inherent is this advertisement. 5. 1 CELEBRITY ENDORSEMENT Oguntimehi believesbeliefs that it is â€Å"a battle for advertises to entice television target audience into viewing a commercial†. For this reason, they use celebrities to endorse brands and create a general conditioning procedure (Till, 2008 p.180) which makes the advertisement very successful in terms of keeping public’s attention throughout the duration of the advert, and also heightening retention which would ultimately lead to purchase intention of the product [see appendix G]. This can only be achieved if the audience is familiar with the endorser and identify with the source (Oguntimehi, 2009). Prior to this advertisement by peak milk majority of Nigerians do not know or have not seen Kanu’s son therefore this grabs their attention. (Tellis, (2004 p.179) pointed out that â€Å"celebrities tend to be unpredictable and can hurt brand by their behavior and statements†. However, Till noted that â€Å"the use of celebrity endorsers is profitable despite the risk involved† (Till, 2008 p. 182). Two very important models based on the work of social psychologists should be taken into account while shopping for endorsers. These are, the Credibility model and the Attractiveness model which depicts the trustworthiness of the endorser and the likeability as well as the familiarity of endorser respectively (Till, 2008 p. 183; Tellis, 2004 p.182). This advertisement features Kanu simply known as ‘Kanu’ and nicknamed ‘papilo’: Nigerians’ most decorated soccer player, striker for the National team of Nigeria and for the English Club, Portsmouth (Okon, 2009). His enthralling performance and being one of Africans most highly recognized footballer in the history of football (Okon, 2009), has endeared him to the hearts of millions of Nigerians. According to (Okon, 2009), even though celebrities have an aura of greatness in the eyes of the public, it is germane that they ideally fit the brand being projected. Since milk is seen as very nutritious and has high content of vitamins and minerals, it strategically aligns with the endorser used because of his health history and continuous success. It is believed that their popularity posses the power to influence consumers to swap loyalty to the endorsed brand as well as make such adverts linger continually in the public’s memory (Okon, 2009). This is coherent with the elaboration likelihood model where â€Å"affect transfer is considered to be stronger in low-involvement situations† like buying milk (Till, 2008 p. 182). 5. 2 EMOTIONAL APPEAL. Advertising has the power to attach emotional values to the brand which in turn builds positive reputation (Thomas 2008). According to (Fill, (2009 p. 520), advertisers often use â€Å"emotion-based messages† to make distinctions in products placement especially when there is little or no differentiation between its products and that of competitors. Therefore, this appeal uses characters within a plot to pass across emotional messages in drama like scenes (Tellis, 2004 p. 23) so as to grab consumers’ attention. Due to consumersthem preferring characters that can be identifiedthey can identify with (Usunier, 2005 p.419), in advertising the Peak brand the advertisers made use of a personality that every Nigerian across all gender, tribe, religion and ages can relate with. Also used is the subliminal effect which further entrenches the product value in the mind of the populace consequently anytime you think of Kanu’s trail, success or even his son, you think of Peak milk (prior to the advertisements majority of Nigerians did not know Kanu’s son). This also appeals to the collectivist nature of Nigerians in order to build brand loyalty which is a â€Å"key concept in collectivist cultures and spreads from people to product† (Usunier, 2005 p.93). Hofstede notes that cultures with lower uncertainty avoidance like the West African Region have tendency to ask for less information since information reduces uncertainty which they are not prone to (Hofstede 2005). One could see that the advert does not supply any information about the product. This could be as a result of Nigerians being low uncertainty avoidance in addition to the advertisers trying to create an impression in the mind of the populace in other to establish the product in their minds by associating its product to the emotional past of Kanu in that way giving the product added value. Time is not viewed as a linear fashion rather as a composition of events that have occurred. Generally, Nigerians are known to operate a two-dimensional time phenomenon- a long past and present (Alozie, 2003). This advert makes reference to past victory as a nation in the 1996 Olympics and Kanu’s victory over his health. According to (Wilson, (2005 p158), the trend of using nostalgia as a way to sell various products is not new. It is a â€Å"bittersweet emotion† (Wilson, 2005) so its application has to be well thought of. The advert â€Å"clearly attempts to trigger†(who said this? ) nostalgia in consumers as well as potential ones. The advertiser used images from the past to attract the publics’ attention (Nigeria’s victory in 1996 Olympics a feat that everyone desires to see again). The advert does not provide facts about the product, identification with the brand comes only at the end of the commercial (Mooij 2004 p. 135) it drives at associating certain traits with the product so when you think of those traits, automatically you think of the product. It focuses more on emotional appeal thus associating the product with achievements despite all odds which could be said to be the core value of Nigerians. According to Decision Analyst, the extent to which an advertisement succeeds is dependent on the strength of the creative concept. 6 SLICE OF LIFE Slice of life appeals to self esteem (Taflinger 1996). According to answers. com â€Å"it is the actual experience represented realistically and with little alteration. † Shilbury, et al (2003: 176) stated that, â€Å"‘Slice of life advertising uses some aspect of daily life as a part of the advertising. The intent behind this approach is to communicate messages and images to consumers that they can relate to†Ã¢â‚¬â„¢. Despite this, (Fill, C. (2009 p. 518) is of the view that the message should be presented in such a way that the receiver can identify immediately with the scenario being presented. Fill’s view relates with this advertisement in the sense that the storyline used can be related to by every Nigerian (the story of the Olympics game, the health challenge the endorser faced and how he came through to mesmerize Nigerians in the world of football). (Applegate (2005:139), is of the view that slice-of-life television commercial does not work, primarily because the intended consumer’s attention is pulled away from the product and of the character or some other element in the story. He feels a slice-of-life design will only work if the customer’s attention is on the sales message. To achieve this, it aims at self-persuasion using self-imagining technique thereby allowing audience visualize themselves as the character trying to solve a particular problem and being helped by the brand (O’Shaughnessy, 1995 p483). 7 LIMITATIONS. It is important to note that in every country, there are immense inconsistencies within cultures (kitayama & markus, 1994 p. 289) therefore there would be individuals who appear to have different attributes as stated in this study. The study is partly empirical that is, it not fully based on proven theories so, partly observational. Also, due to time constraint and the word count limit, the research was restricted to cover the few areas represented in the report. To give more credence, a focus group interview would have been conducted of Nigerians to actually see how they respond to this advertisement and how it appeals to them. 8 CONCLUSION Culture is more than merely one’s lifestyle. It delves deeper to categorise ones experience (Kitayama & markus, 1994 p285). Evidently, the advertisement uses the referent system where it brings into play Kanu a notable soccer player in Nigeria. â€Å"It is a connotation that is made to denote the product† (Williamson, 1978 p. 100). Hence, the product is given value by Kanu who already has a value to Nigerians. But, if someone from another culture knows Kanu as a footballer, they will not have access to the referent system because, the meaning of the message will be difficult to interpret (Mooij, 2004 p.211). This is why this advertisement specifically appeals to Nigerians. In advertising to Nigerians, marketers have to put into consideration the cultural background, literacy level as well as income of the masses in order to permeate the market (Baker, 1965 p. 47). Also, the right type of appeal has to be employed. The most consistent used in Nigerian advertising is family value (collectivism, love, care, endurance, protection, investment) and a bit of western values (individualism, personal development, ambition, youthfulness). This advertisement promotes family value (using Kanu’s family especially his son) [see appendix H] as well as personal development (â€Å"I worked hard to be even better†). It also promotes values such as hard work, success and good health which it inferred the product could help achieve. Important also is the use of colour (green: the national colour of Nigeria) which played a major role in this advertisement. According to (Gorn, et al (1997 p. 1387), â€Å"advertisements containing color with higher level of value lead to greater liking for the advertisement†. One’s attitude towards an advertisement could be as a result of the effect of colours on feelings. The analysis of this effect on advert retention is beyond the scope of this work. 9 REFERENCES BOOKS FILL, C. 2009. Marketing Communications: Interactivity, communities and content. Harlow: Pearson Education Limited SHILBURY, D. , S. QUICK and H. WESTERBEEK. EFFECT OF ADVERTISINFG ON COSUMER BUYING BEHAVIOUR Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it seems like a piece of cake nowadays. But, to how much extent does these ads actually affect the consumers? Do they actually buy a product just because their favourite film-star is endorsing it? Is it possible that a product can change its image on the consumers overnight, just because of the flashy ad they just released? If we go by theories, there are lot many factors that influence a customer to make a purchase, and advertising is just one small part of a parameter called Psychology. Some of the more influential factors are like: 1. 1. Need of the Product – Considering the market scenario of today (I am talking about inflation), we consumers hardly buy anything when we don’t need it. 2. 2. Affordability – It is not an uncommon sight when a man sighs looking at an expensive brand of shaving cream and goes for the cheaper brand. 3. 3. Brand Image and Loyalty – Very few Surf Excel users would like to opt for a brand like Tide or Nirma just because it is cheaper. 4. 4. Peer group – now this is one factor that does not affect buying as much as it affects buying behavior. Confused? Well, what I meant to say is, we buy a product when we need it, but sometimes, especially when we are buying that particular product for the first time, we need some help with what brand shall we choose. And this is where our peer group comes into picture. It helps us choose a brand when we need a product, but does not tell us when we need that product. Advertising, it can be said, has a similar effect on our purchasing habits as our peer group does. Nobody jumps in to say â€Å"I need that thing† just because the ad that had just been aired on TV is extremely attractive, but yes, sometimes, we may say â€Å"let’s try this brand, the ad on TV looks good. † [The article has been contributed by Jayita Das. A NIFT Mumbai alumnus, she is also a very creative person in her own way. Following her graduation, she worked as merchandiser in the niche segment of Industrial wears. In her spare time she loves reading on topics related to art and motivation which are always close to her heart. She also writes her own blog at Fashion Concepts and you & Love,life,and something else. ]

Important assignment in History Class Essay

Reading: â€Å"Rules for Peasant Life in Japan-1619† In the â€Å"Rules for Peasant Life in Japan-1619,† the society is ruled by an authoritarian leader. Social inequality existed, wherein strong social and class differences among people were identified and reinforced through laws. Peasants were considered as people from â€Å"lowly origin† (Kanetaugu, 306). They were also expected to earn for their families, to pay their taxes, and to contribute to other public obligations. The ruling body was malevolent, because when peasants could not pay their taxes, they take away the peasants’ wives. The ruling class also indicated that they may do whatever they wish with these women, a clear sign of threat to the peasants. The ruling party even included that the elite can rape these women, and yet the peasants would be the ones, who would suffer because of tarnished images. In 1916 Japan, there was no gender quality, because women, who were found to have extramarital affairs, were immediately exiled, even when the proof was merely because they had excessive amount of tea reserves. At the same time, women were mandated to take care of their men and their basic needs, the whole day, as if they were slaves to their men. For instance, daughters and wives were required to â€Å"sew and weave China-grass† clothing for their men (Kanetaugu, 305). Wives and daughters should also serve their male family members and massage their feet afterwards. They must do the bidding of their male family members. Hence, this is a society remarked by authoritarian leadership, social inequality, and gender inequality. Reading: â€Å"The Declaration of the Rights of Women by Olympe de Gouges, 1791. † Olympe de Gouges (1791) describes a gender-equal social climate. It is a climate that allowed women to freely express their opinions and to fill public positions. It is also a climate that made women responsible for their errors. De Gouges is not asking for women to be exempted from the law. Instead, she states in Article VII: â€Å"No woman is an exemption†¦Women, like men, obey this rigorous law† (de Gouges, 416). For her, women are also strong enough to be held accountable for their mistakes. She also depicts a benign ruler, who will protect and advance equal rights and treatment for men and women. She also believes that sovereignty depends on the people, and on its most basic foundation, the â€Å"union of woman and man,† or in other words, the family (de Gouges, 416). This indicates libertarian views, wherein the voice of the people reigns supreme. de Gouges also demands public transparency of taxes and activities in Articles XIII and IX. Finally, de Gouges depicts a world, wherein men and women are equal in every regard. For her, women should not be given preferential treatment because of their gender, and at the same time, they must enjoy the same rights and opportunities for growth as men. Hence, the state must ensure that men and women both possess the rights to liberty, security, property, and protection from oppression. Reading: â€Å"Program for Cuba by Fidel Castro- 1956. † Fidel Cuba espouses a social climate that is based on socialism. Through socialism, the oppressed sectors that he identified- the unemployed, farm laborers, industrial workers, small farm workers, underpaid teachers and professionals, and small businesspeople- would be given the full right to change or abolish the Constitution, and free themselves from traditional social, political, and economic obstacles, through following the Five Revolutionary Laws. The ruling body is benign to the underprivileged sectors, whom Castro felt had been used by the politicians and companies to make profits out of their lives. The benign ruler also confiscates lands for large landowners to be distributed to all â€Å"planters, non-quota planters, lesses, share-croppers, and squatters who hold parcels of five caballerias of land or less† (Castro, 556). This ruler also ensures that workers are handsomely paid for their services, by having the right to share 30% of the profits of companies. The Fourth Revolutionary Law also provides fifty-percent share for laborers involved in sugar production. Hence, Castro aims to change the ownership of and access to the forces of production, so that the poor can improve the quality of their lives. Women were not particularly mentioned in this reading. Still, Castro also did not differentiate women from male workers and professionals. It is inferred that Castro also envisioned equality of the sexes, wherein men and women can finally have the resources that they need, in order to feel like real human beings, who can genuinely pursue self-development.

Intention Letter Exchange Program Essay

With this letter my intention is to express the reasons for why an academic exchange is of interest to me, especially one for the ISC Paris. I am a Business Administration student at â€Å"Universidad La Salle†, I find my career very interesting and I really enjoy being a part of it, that’s why it developed great interest in me to know that the ISC was a school specialized in Administration committed to train students to become first class business people. In Mexico, we do not have a reputable University or Institute focused in Administrative Sciences, which is why from that moment, I knew that the ISC was the educational option that I was looking for. I researched more about the Institute and I realized that it is part of the prestigious French system â€Å"Grandes Ecoles† which immediately makes it an excellent choice in education and an institution that will be very important to my profession, boosting my career as well. I think France is a beautiful country that has too much to offer: from culture, food, landscapes, people, modernity, to its geographic location and boundaries with other major countries. Speaking of its capital, I believe Paris is one of the most exciting and dynamic cities in the world and it would be an honor to be a part of its student population, I think it will have a very good influence in me, studying in the city where most major French multinational corporations are located, where professional forums, conferences and fairs also take place, not mentioning it is full of culture and history to acknowledge and admire. I consider that this exchange is an ideal opportunity to relate and learn influenced by a vast diversity of cultures that will form a new international perspective in me. It will be a different experience in which I will be interacting in foreign languages such as English and French, something that will be invaluable in my future life. I’m sure ISC Paris is the right place for me, and it would be an honor to me to contribute with my knowledge and skills being part of the student community.

I am Essay Example | Topics and Well Written Essays - 750 words

I am - Essay Example figuration of my mother, it turned out to be chronologically three dimensional, typically impacted and shaped by the length of her relationship with me and the biases that she accrued to me owing to my close relationship with her. As per my mother, I was always a disciplined and good natured person who has evolved into a responsible and reliable personality. It goes without saying that while constructing this configuration; my mother was to a large extent biased pertaining to the selection of data she subscribed to, to shape my persona. The information that she relied on to typify my configuration was primarily obsolete, as she had either little information as to how I carried myself as a social and professional person, or she decided to ignore the information at her disposal, going by the choice of words that she used to define me. Not to mention that such a response from her was accurately in consonance with my expectations, though not in tandem with my innate self concept. I can s ay that my mother’s opinion of me was aimed at securing optimal relational satisfaction for her. The configuration contrived by my mother catered to my innate self concept that is adhered to a large extent to the stable set of perceptions that I held about myself. This indeed boosted my self esteem as it satiated that aspect of my, self concept that involved personal evaluations of my, self worth. I also need to mention that this particular interaction with my mother proceeded smoothly as her and mine communication was indeed impacted by a mutually evinced high self esteem. As my mother happens to be a ‘significant other’ in my life I must acknowledge that her evaluation of me was especially taken to be quiet influential. This evaluation was no way influenced by any viable and pragmatic social comparison. Wang had been working as my subordinate for the past ten months and in the context of personal expectations, I considered him to be quiet close to me, irrespective of him being

Reflection Essay Example | Topics and Well Written Essays - 250 words - 6

Reflection - Essay Example From this discussion it is clear that  as a health care provider, having spirituality assists in enhancing the confidence of the patients through meditation and prayer, which gives them, hope of healing and quick recovery. The spirituality aspect enhances the patient’s belief that the medication they are undergoing is going to be effective in curing them. It also serves to enable the health care provider, be in a position to offer pastoral counseling to the patients, which boosts their spirit and comforts them amidst their sad and lonely feeling. Being spiritual goes a long way to ensure that patients understand the connection between life and death, affording patients comfort even when they are on the verge of passing on, by making them accept death as a part of transition.  This paper discusses that the difference in dealing with acute and chronic patients spirituality is that while the acute patient’s spirituality is pointed towards accepting the fate of death, t he chronic patient’s spirituality is pointed towards giving them confidence that medication is going to restore their health. The need for spirituality in children and families is to enhance their acceptance of illnesses and find meaning in them, while evoking for their compassion and forgiveness towards each other. The reporter's vision of the role of a spiritual provider in patients spiritual needs have been changed to point to the direction of religious intercession.

The Rationale behind the Separation of Powers in the Australian Essay

The Rationale behind the Separation of Powers in the Australian Political System - Essay Example Almost all of them believe that the powers must be exercised by three distinct branches, namely, an executive, a legislature, and a judiciary. The rationale for this separation of powers is in part due to the assumption that it is wise for distinct powers to be used in distinct ways. Nevertheless, most significantly, the separation of powers is a means of regulating power, of preventing any single branch from becoming unduly powerful (Sharma and Sharma, 2000). Moreover, different nations have different thoughts on how to divide these three major government powers. It is not possible for one branch to become fully independent from the others because all belong to a single government. This essay argues that Australia’s partial separation of powers ensures a strong checks-and-balances mechanism and a rigid preclusion of authoritarianism. Overview The separation of the legislature, executive, and judiciary is a constitutional model that is rooted in the assumption that government is more effective if the various areas of governing are scattered among various entities that continue to be independent from each other. Advocates of the assumption normally recognise three government functions, namely, (1) law making, (2) law implementation, and (3) law interpretation-- which are the legislature, executive, and the judiciary, respectively (Smith, Vromen and Cook, 2006). Within the separation of powers, the autonomy of all the government branches is usually safeguarded by an established constitution, in order that no independent branch can lawfully infringe upon the powers of the others. In addition, according to Winterton (2006), such separation is established by prerequisites that constituents of one governmental institution cannot concurrently work in another institution and by safeguarding the term of constituents of one institution from intrusion by another institution. A prominent French scholar, Montesquieu, perfectly illustrated the rationale of the princip le of separation of powers (Sharma and Sharma, 2000, p. 548): â€Å"[T]here is no liberty, if the judiciary power be not separated from the legislative and executive. Were it joined with the legislative, the life and liberty of the subject would be exposed to arbitrary control; for the judge would be then the legislator. Were it joined to the executive power, the judge might behave with violence and oppression. There would be the end of everything, were the same man or the same body, whether of the nobles or of the people, to exercise these three powers, that of enacting laws, that of executing the public resolutions, and of trying the causes of individuals.† The separation of powers is a very old concept; nevertheless, it obtains its current importance from the contemporary interest in regulating governmental powers. Political scholars assumed that the public could be shielded from too much government power if the executive’s decisions had to be approved by an autonom ous legislature and may be questioned in autonomous courts. The contemporary form of separation of powers can hence be viewed as originating mainly from ‘liberalism’ instead of ‘democracy’ (Winterton 2006). Proponents of democracy at times claim that the law is supposed to represent people’s will, instead of representing a more intricate structure of separation of powers (Sharma and Sharma, 2000). In actual fact, political structures differ in the degree to which they divide powers and in the processes by which separation is attained. Contemporary liberal democratic regimes are influenced by the separation of powers principle. The separation of the three branches is a constitutional way of mitigating the existing difficulties of guaranteeing democratic governance. It contributes to a better

Into the Fray Case Study Example | Topics and Well Written Essays - 1000 words

Into the Fray - Case Study Example In my opinion, Danielle demonstrates the completely legitimate political behavior. After she has attempted to establish a professional relationship with Michael and upon his refusal and inaction, she has no reason to regard Michael as an ally. Still, the communication she has with Michael and his subordinates is straightforward by emailing and meetings proposals. The problem with political behavior is not with Danielle’s moves, but with Michael’s disregard of â€Å"social alliances that make an organization run†. Therefore rumors and interpretations make Danielle's behavior seem threatening and illegitimate. The only problem is that Danielle is acting and connecting to people in order to obtain the desired position, and Michael is not.First of all, Michael should decide whether or not he wants a career at Lafleur (Hassan). If he does, then his ambition should be long-term oriented and he and his family should judge as to what the best move for Michael is. If he r eally wants to develop in Lafleur, then he should take this opportunity seriously and discuss the personal implications with his family. Michael lacks international experience and the China position is an opportunity for him to develop his leadership abilities in networking and grow in the company. What is more, CEO’s proposition is only indicative that Michael is not the best candidate for Beaumont's place right now, but it also proves Pierre’s trust in Michael’s abilities and his desire to keep Michael motivated and within the company.